You couldn’t make this up: The British and Irish Lions’ official Twitter account tweeted a picture of a dead wallaby that caused mass reaction and a grovelling apology.
Two recent tweets on @lionsofficial were later removed. One of them included a photograph of an injured animal.
In an attempt to portray the 28-9 beating which the Lions gave to South Africa in the third Test of the 2009 tour the account tweeted a picture of a creature with its genitals caught on a fence.
The Telegraph published this story with many funny comments from the public.
From the Telegraph:
‘Lions tour manager Andy Irvine spoke at the squad announcement in London about the need for responsible use of social media by players, and confirmed there would be a squad protocol.
”Social media these days you can make a mistake and it can be around the world in seconds. We do have a protocol we will be following,” Irvine said.
”It’s not as if we are headmasters and telling kids what to do. There will be an opportunity for the players to look at it (protocol) and accept it and understand it.
”It takes years to build up a good reputation, but you can lose it in seconds. We are alert to that.”
A tweet on the Lions twitter feed today read: ”@lionsofficial would like to apologise for any offence caused by recent and inappropriate tweets.’
I think they should listen to their own advice.